BTS: Spring/Summer Campaign Shoot

BTS: Spring/Summer Campaign Shoot


Three words to describe the day 'SO MUCH FUN' ..

The brief for S/S campaign was to create a shoot that represents a group of friends getting ready for a special day out whilst having fun!

Life of Luxe (LoL) has had many campaign shoots in the past, except it only ever consisted of products and props! So 'nerves' was a complete understatement, we had no idea what to expect from shooting models.

It was an early morning start, working with a tight schedule meant that we needed to be super organized. While the LoL team was organising clothing, shoes and accessories, our team of stylists prepared and styled the set. 



Hair and makeup room. Model Sienna having breakfast while waiting to have hair styled. 


As our first model arrived, it was go time. From there, it was a complete rush of excitement!

Here are some photos from the shoot. We can't wait to do it all over again for Autumn/Winter.






A special thanks to everyone who helped bring our vision to life;

Photographer: Thuie (@thuie or @thousandfoldphotography)
Models: Maycee (@warrobabes), Sienna (@siennasaidso) and Iggilina (via
Stylist: Style Me Weddings (
Studio: Sydney Photography Studio (  


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